For a missionary to develop an understanding of Cambodian forms and meanings is essential in order to be able to share the Gospel of Jesus Christ effectively. This is done through systematic study of the history, culture and worldview of a nation, but cannot be purely academic.
Even though a person may understand the words you are using, they are substituting the meaning of those words in relation to their own cultural understanding. To be an effective communicator, you have to know and understand both your own culture and receptor culture so that you can assure the message is being communicated effectively.
Someone said, “You never get a second chance to make a first impression.” The dress and appearance of a person automatically triggers an idea about what that person is going to say.
Even things like the meanings behind colors have a significant effect on communication and what is understood. This is another issue which cross-cultural communicators must consider.
It is highly likely that wherever you live there are dozens of other ethnic groups from around the world living right next door to you. Communication is crucial. Just because they live near you doesn’t mean they think like you, or you like them. It takes effort to learn to be a good cross cultural communicator. In the following blogs I will give you some issues to think about and some recommendations.